主な実績

自主講座「現代社会論入門講座」
読売広告社との共同研究「希望格差社会における女性階層化調査」
マルチクライアント「団塊世代の欲求構造研究　昭和４世代の欲求比較調査」
トヨタ自動車　団塊ジュニア向け新車デザイン調査
日産自動車　ティーダ・デザインコンセプト提案
日産自動車　キューブ・デザイン方向性アドバイス
スズキ　ラパン発売に向けての若者トレンド報告
松下電器　ｗｉｌｌプロジェクトコンサルテーション
松下電器　団塊ジュニア向け新製品デザイン調査
博報堂研究開発局「団塊ジュニア世代の家族像に関する研究」
博報堂研究開発局「次世代消費環境の研究〜共費社会の誕生」
博報堂研究開発局「階層消費研究」
電通消費者研究センター「消費研究」
凸版印刷「団塊世代女性向けメディア研究」
財団法人日本交通公社「旅行欲求研究会」
某社「団塊世代の将来に関する研究」
某社「団塊ジュニアファミリー向け新製品デザイン調査」
某社「団塊ジュニアファミリー向け新車広告コンセプト立案」
某社「団塊ジュニアファミリー向け住宅調査」
某社「団塊ジュニア女性のための新ブランド調査」
某社「団塊ジュニアを中心とした首都圏住宅需要調査」
某社「若者向け賃貸住宅調査」
某社「若者のコンビニ消費実態調査」
某社「若者の情報ニーズ研究」
某社「若者のカーライフ調査」
某社「情報機器に関する新規市場探索調査」
某社「携帯電話に対する若者の意識と今後の需要調査」
某社「顧客組織化のためのＷＥＢサイト企画」
某社「ニュークラス研究会」
某社「人気雑誌分析調査」
某社「女性向けカタログデザイン調査」

Achievements

•Principal marketing research projects (1999.4 -)
*Family, demographics and youth

Research on the family image of baby boomers
Fieldwork survey on the lifestyle of youth
Research on the lifestyle of youth
Research on information aids for youth
Research on the values and behavior of youth
Lifestyle survey of the new generation
Customer segment strategies based on demographics
Research on the future of the baby boomer generation
Analysis of the characteristics of baby boomer families
Baby boomer demand for automobiles
Automobiles and the design-oriented post-baby boomer generation
Automobile promotion for the ﾔshinjinruiﾕ generation
Fieldwork seminar on Koenji
Attitudes and demands of vocational school students
Typology of three postwar generations and the strategic conquest of the 'baby boomer junior' generation
Suburban families and alcohol
Suburban families and automobiles
Youth and liquor
The behavior and attitudes of thirty-something women
Menﾕs magazines targeted for thirty-year olds
The 'baby boomer junior' generation and the new market

*Society

Concept research on the next generation
Consultation on market development
Analysis of womenﾕs perspectives on the future
Impact of the IT revolution on consumption
Statistics and changes in the structure of consumption
Transformation of communication
Research on the consumer environment of the next generation
The consumer environment in 2010
Methods for surveying trends in values
Society in 2010

*Product and retail development

Comments on the design of mobile phones
Perspectives on new automobile concepts
Promotion strategies for textile products using new materials
Design checks for new products
Mobile phones and consumer changes
Survey on the reorganization of product groups and the creation of new markets
Proposal on cosmetic industry domains
Survey analysis of alcohol consumption behavior
Consulting on management and store strategies for shoe retail
Impact of convenience stores on consumption
Survey on the environment of research development

*Media, information and the Internet

Proposal for the development of methods to analyze youth customers on e-commerce websites
Cultivating new wireless demand
Impact of mobile telephones on consumption
Proposal on product grouping for e-commerce websites
Website plan for the organization of consumers
Advice for the SOHO job search site
Media production aimed at the baby boomer junior generation
Sapporo City "Internet content advice for continuing education"
Advice on fashion digital library projects
Survey analysis of popular magazines
Media research for the baby boomer generation
Planning proposal for catalog production
Group interview assessment of catalogues
Plan regarding the circulation of information for research conference on the social environment
Analysis of targets for new magazines

*Cities, suburbs and community planning

Survey of Tokyo shopping areas
Plan for business and entertainment facilities
Research conference on 21st century housing

• Surveys for Mitsubishi Research Institute(1990 - 99)
*arketing and consumption research

2010 Research conference, the lifestyle of baby boomers and baby boom juniors (multiple corporations)
Tokyo and consumption from 2000 (multiple corporations)
Marketing for the post-baby boomer junior generation (multiple corporations)
Analysis in trends for single markets
Forecasting of lifestyle in the 21st century
Survey comparing lifestyle in the U.S. and Japan

*Facility planning and facility information planning

Work experience plaza: basic concept, basic plan, facilities plan
http://www.shigotokan.ehdo.go.jp/
Work experience plaza library plan Work experience plaza image database/prototype production
Omiya City Womenﾕs Center basic concept, basic plan (Omiya City)

*Multimedia Homepage production for Nomura Co, Ltd.

http://www.nomurakougei.co.jp/issue02/sukasuka_index.html
Homepage production for Nagoya City Science Museum
http://www.ncsm.city.nagoya.jp
Proposal for SOHO project for real results, real experience (seminar format)

*Society and culture

Proposal for social and cultural enterprises
Consultation on corporate publications
Research on Japanese-style affluence
Research on the concept of "justice" in Japan and the U.S. (Mitsubishi Group)
Consultation on artistic research

*Tokyo and cities

Consultation on future trends of the Tokyo region
Grand design for central Tokyo (Ministry of Land, Infrastructure and Transport)
Research on the cultural impact of relocating capital functions (Min7istry of Land, Infrastructure and Transport)