カルチャースタディーズ研究所
主宰：　三浦　展　Atsushi Miura
消費社会研究家
マーケティング・アナリスト
カルチャースタディーズ研究所代表
http://www.culturestudies.com/

連絡先

info@culturestudies.com
講演・取材などのご連絡は下記依頼書をダウンロードして、上記アドレス宛に添付書類で送ってください。
culturestudies講演依頼書（CS_request.doc : 32KB）

■略歴
１９５８年生まれ。８２年、一橋大学社会学部卒業。（株）パルコ入社。マーケティング情報誌『アクロス』編集室勤務。同誌編集長。
「第四山の手」「新人類」等のキーワードを使い、時代、世代、消費、都市、文化などを分析。特に団塊世代研究、東京論、郊外研究等により注目を集める。
９０年、三菱総合研究所入社。マーケティング、文化施設企画等を担当。
９９年、「カルチャースタディーズ研究所」設立。団塊ジュニア世代、団塊世代などの世代マーケティングを中心に、自動車、家電、情報機器、食品、化粧品などの商品企画、デザインのためのマーケティングの調査、コンサルテーション等を行う。
　近年特に、世代別のデザイン志向性を調査し、どの世代にどんなデザインの製品が売れるかと推定する「感性言語連想法」によるデザインマーケティング調査の実績を積んでいる。　
　また、家族、消費、都市問題などを横断する独自の「郊外社会学」を展開するほか、「下流社会」「ファスト風土」「２００５年体制」「真性団塊ジュニア世代」などの概念を提案、マーケティング業界のみならず、社会学、家族論、青少年論、教育論、都市計画論、住居学、建築論など各方面から注目されている。

■主な著書
『下流社会−−新たな階層集団の出現』光文社
『下流社会第２章』光文社
『格差が遺伝する!--子どもの下流化を防ぐには』宝島社
『団塊格差』文藝春秋
『消費社会から格差社会へ』河出書房新社（上野千鶴子との対談）
『難民世代--団塊ジュニア下流化白書』ＮＨＫ出版
『上流な私？　下流な私？--いまどきの女性のココロと生活』ＰＨＰ研究所
『吉祥寺スタイル--楽しい街の50の秘密』文藝春秋（共著）
『ファスト風土化する日本--郊外化とその病理』洋泉社
『脱ファスト風土宣言--商店街を救え！』洋泉社（編著）
『大人のための東京散歩案内』洋泉社
『下流同盟』朝日新聞社（編著）
『「家族」と「幸福」の戦後史--郊外の夢と現実』講談社
『「自由な時代」の「不安な自分」--消費社会の脱神話化』晶文社
『仕事をしなければ、自分はみつからない。--フリーター世代の生きる道』晶文社
『団塊世代を総括する』牧野出版
『マイホームレス・チャイルド』文藝春秋
『「かまやつ女」の時代--女性格差社会の到来』牧野出版
アクロス編集室『「東京」の侵略』パルコ出版（編著）
アクロス編集室『大いなる迷走 団塊世代　さまよいの歴史と現在』パルコ出版（編著）

Director of culturestudies
Reseacher of Consumerism, Urbanism,and Culture
Planner of Media, Marketing and Information
Adjunct faculty at Rikkyo University, Graduate School

b. 1958
1982 Graduated from Hitotsubashi University, Sociology Department Joined Parco, Co., Ltd., editorial department for marketing information magazine Across.
1986 Managing editor for Across. Analysis of demographics, consumption, cities and culture. Gained attention for research on the baby boomer generation, studies of Tokyo, suburbs, etc.
1990 Joined Mitsubishi Research Institute In charge of marketing, cultural facilities planning, multi-media content planning, etc.
1999 Resigned from Mitsubishi Research Institute Founded 'culturestudies', a think tank for research on consumption, cities and culture. Research on the lifestyle and values of the baby boomer, shinjinrui and baby boomer junior generations; suburbs; family; consumer culture, etc. Gained attention in the marketing field and beyond, including sociology, family studies, youth studies, urban planning, housing, and architecture.

Note: All writings and lectures in Japanese, unless noted otherwise. Please see Japanese version for original titles.

Teaching experience and lectures at conferences/research organizations

1998

Adjunct faculty at Rikkyo University Graduate School "Special lectures in social science: the sociology of family and suburbs"

1999

Roundtable on citizensﾕ sector policy mechanisms "Regional society and the structure of consumption" (with Osamu Sudo, University of Tokyo faculty, and others)

2000

Adjunct faculty at Tsuru University "Communication Theory"
Keio University Faculty of Literature lecture "Utopia overdue"
http://www.mita.keio.ac.jp/￣tatsumi/utopia/utopia.html
Keio University Faculty of Policy Management Oe Laboratory, lecture "Cities/space desired by youth"
Bunkyo University Faculty of Human Development Research Institute Open Lecture "Postwar history of family and well being ￣ my homeless age"
Miyagi University discussion series in honor of the retirement of Professor Augustin Berque "The space called suburbs" Research group on family issues, lecture "Postwar history of family and well being"
Research group on youth, lecture "Values and behavior of youth"
Sendai Urban Research Forum, lecture "Reading the future of ﾔsuburbsﾕ" March 2001
http://www.surf-net.gr.jp/surf_salon/surfsalon0312.html
Housing Research Foundation, lecture "Suburban culture/the future of apartment complexes"
Research group on contemporary customs, lecture "My Homeless Age"
The 21st Century Co-op Research Center, lecture "The complete suburbanization of Japan and the collapse of localities"

2001

Adjunct faculty at Shinshu University, Graduate school "Special lecture in management: generation and family marketing" (English)
Trading Places, urban planning research project with Columbia University Graduate School of Architecture, Planning, and Preservation students, lecture "The suburbanization of suburbs and the de-suburbanizing inclinations of youths" http://www.tradingplacesnetwork.org/tokyo.html
Yokohama City University, special lecture "My Homeless Child"
http://www.geocities.co.jp/CollegeLife-Cafe/3039/kouen/index.html
Japan Women's University Department of Housing and Planning Symposium "The future direction of housing and family" Japan Society of Traffic Engineers "ITS and consumer needs" commentator National Museum of Ethnology joint research lecture "The perspective of ﾔmy homeﾕ: toward a new communal space" http://www.minpaku.ac.jp/joint_research/2001/01.html#k8
Association of Urban Housing Sciences Kansai Chapter symposium "Considering suburbs" Panelist (with Shinya Hashizume and others)

2002

Musashi University Department of Sociology, adjunct faculty "Special lecture in sociology 7"
Rikkyo University Graduate School of Social Design Studies, adjunct faculty "Community marketing theory" "Rikkyo University Graduate School 21st Century Social Design Research
http://www.rikkyo.ne.jp/￣z3000142/
Kyoto University of Art & Design, special lecture "Design Marketing"

Public sector and quasi-public sector activities

1998

Economic Planning Agency, Member of "Life Vision Research Group"
http://www5.cao.go.jp/98/c/19980402c-bijyon-s.html
Cabinet Secretariat, Member of "Conference of experts to consider responses to the low birth rate"
Ministry of Health. "Council on population issues" hearing of experts (with Shinji Miyada).
Remarks can be seen on the following website:
http://www1.mhlw.go.jp/shingi/s9807/txt/s0731-1.txt

1999

Ministry of Health, Member of "Investigative group on employment information"

2000

Tokyo Metropolitan Government, Member of "Council on youth issues"
Kanagawa Prefectural Housing Corporation Apartment Development Research Group member Kanagawa Prefecture "Low birth rate questionnaire" hearing
Yokohama City Planning Division lecture "The future image of the suburbs"

2001

Tokyo Metropolitan Government "Conference on youth problems" member

2002

Ministry of Economy, Trade and Industry Industrial Research "Research group on effects of low-birth/aging society on industry, corporations, and family finance" member

Other positions

Galapagos Inc., Director
Flexlink Inc., Director http://www.flex-link.net
Japan SOHO Association, Trustee Marketing Communication Executive International (President: Kenji Mizuguchi), Supporter
Japan Marketing Association Commendation Award (Chairperson: Mitsuaki Shimaguchi) First nominated member
2000 Nikkei Woman "2000 Woman of the Year" Selection Committee